"Media
Buying
Services"
"Effectively
Plan Media that Really Targets and Drives New Customers to Your Site"
Before you expend
a great deal of money on advertising that could be largely ineffective,
let us review or develop the media buying plan for your
business. I will use my over 8 total years of experience in the Advertising
Industry to demystify the process for you, and help you really understand
your best options.
You
will Actually "Save money" on using our Media Planning and Buying
Services
Advertising
is the most
important and expensive investment of all your promotional
efforts. You can't afford to do it without professional insight.
Because, the free era is largely over on the Internet, some
form of advertising will become crucial to the future
survival of Your Internet business.
Lets
get it right, and avoid costly mistakes by planning
your advertising or media sales with marketing savvy from the very beginning
of your promotional efforts.
Coming
Soon
How
to Survive the Google and Overture On-line Ad Bidding Wars
We show
how to advertise successfully and navigate on the two new super powers
of web advertising and promotion.
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"Media
Planning
Services"
We
Explain to You the various Advantages and Considerations of using Different
Forms of Media to Grow Your Business
Develop a powerful
and responsive media mix that really gets results. Different
forms of media have both strong and weak points in relation to the promotional
goals of small business - which is fundamentally direct response.
I explain to you the differences between television, radio, print, and
Internet advertising. This service alone will save you a small
fortune in wasted advertising dollars.
Advertising
is a very Complex and Sophisticated Science. I Clarify the Process for
You to get "Earlier" Returns on Your Advertising Investment
Review of the audit statements, analysis
of media research, and third party queries, of the various
media under review for your media mix are undertaken to insure
the strongest possible response to your advertising. If you do
not understand the terms I just used, or you think a media audit
statement is an accounting issue, we definitely need
to talk before you advertise.
"Attention
E-Publishers"
"Is
Your Advertising Inventory a Sleeping Revenue Power House?"
Sure, you and I have heard about how hard it is to
sell Internet advertising. Pundits pontificate about whether advertising
works on the Internet at all. So, why should you put any time or resources
into selling your advertising? Why beat a dead horse (you ask yourself)?
If advertising will never be a real revenue producer, why waste time on
making it attractive - right. Wrong! 7.3 Billion dollars were spent
in advertising in 2001 - the year of 911 and recession. 8.1
Billion is to be spent by the end of this year, with a projected 13.5
Billion by 2005. So, you owe it to yourself to see if your
site can generate ad sales income, to get a piece of the growing ad sales
pie. |
"Media
Sales or
Advertising Sales"
"Discover How to Use Advertising as the Dynamic
Revenue Producer that Expands the Profits of Your Web site!"
Just
because Internet advertising is difficult to sell, doesn't mean that
it holds no promise to increase your revenues. As a media sales representative,
I can assure you that selling all media is very challenging and difficult.
To close the average corporate sale takes 6 meetings and 6
to 12 months to close the deal. Usually, a media sales rep makes
15 to 30 cold calls a day to generate new business.
Too many e-publishers expect to send an e-mail or post a listing
on their web site, and the ad business will just flow in. This is not
a realistic mode of operation. Media Sales is properly understood
as an executive sales position, that takes a good deal of marketing
expertise to do well. When the laid back approach to selling advertising
does not work, E-Publishers bemoan that web advertising sales
is too difficult. Get real, you have to develop a proactive sales
plan to develop your ad sales revenues.
Explore Developing Your Web Site's Advertising Power
to Generate
Additional Income
Let's
take a look at your site to make recommendations on how to design
and acquire sales talent to sell your dormant
or under producing advertising inventory. Many small publications
and web sites generate 6 figure incomes selling their advertising
inventory. Why not be one of them? We reveal why many web publications
are not perceived as having value as an adverting
resource, and how you can be perceived as a good source of advertising
investment.
"Lets get started on the Road to Increased Profitability
Today"!
If
you have significant traffic on your site, you owe
it to yourself to change the financial direction of
your web publication. If you do not have sufficient traffic start here.
Lets get going today, because
tomorrow may be too late.
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