Web Design and eBusiness Marketing Tip # 5

Web Marketing Tip # 5 - You Need a Backup Response!

Sure most of us web business people want our sites to first and foremost sell our products and services successfully. However, the problem for most Internet business people will be building up believability and cultivating a business relationship. You will have to build some level or believability before you can establish a sales relationship with your customer. Trust and rapport will have to be established between you and the customer before a business relationship can be established. On-line this is usually done effectively by educating the customer to what you have to offer over time. This is because very rarely will your site visitors buy from you the first time they visit your web site.

This is why you need a backup response. A similar process is also experienced in large measure in the traditional business world. Any one who has been in sales any length of time understands that you usually have to touch base with a potential customer 6 - 8 times at least to close a deal or get an order.

In most cases once a person visits your web site they will never return - without buying any thing. With a click they will be off to another web site to do more research on the information they are seeking. On-line business is basically a sellers market in this regard. Therefore, you need a way to make your case about how outstanding your products or services is to your site visitors. A back up response will help you to keep in touch with a potential customer so that once they visit your site you won't lose that prospect forever.

Sales copy hype won't get the job done, as far as convincing them to become your customer, because they are reading hyped sales copy on web sites all over the Internet. Offering them something of value for free has been very effective on-line in respect to cultivating relationships with site visitors. Usually offering your site visitors free ebooks, special reports, or ezines was enough to get people to sign up to give you their email address. More recently special events like webinars, web casts, or tele-courses like our free web marketing and search engine promotion tele-conferences are even more effective. Your goal of course in the long term, is to turn those site visitors into site customers.

For these reasons usually the back up response for most web sites is to try to capture email addresses from your site visitors. This way you can cultivate a business relationship with them over time. Plus your subscriber database helps you to retain a percentage of your site visitors for repeat traffic and to show them your expertise or skill in developing your products and services. Your backup response in the very least, is then to develop a e-mail database of prospects. When someone visits your site they are more of a sales suspect, however when someone actually takes the time to fill out your form, they are more of a realistic sales prospect.

Our goal with the backup response is to get site suspects to give us an email mail address, then they become prospects over time, of whom may eventually become your customers.